“But nowhere has this obsession gone to greater length than
in Portland, Ore. The city is trying to turn beer tasting into a tourist
attraction, bragging that it has more breweries and brewpubs per capita – 43
in all – than any other city in the U.S.
All that – and the city’s rainy weather – makes brew
tours a top draw, says Mike Sherwood, director of the Oregon Brewers
A busload of beer lovers is hopping from brewery to brewery as
part of a four-hour Saturday lecture and beer tasting. Among the
attendees: a dozen high-tech executives from Japan and Singapore,
who, given the
choice of a round of golf or a round of beer, picked the latter.
‘Kanpai,’ yells Teruo Tabata as he sips a Portland beer called McTarnahan’s
and scribbles his assessment: ‘More adult,’ he writes.”
Wall Street Journal, Monday, April 27, 1998
“. . . tours are set up so even if you don’t like beer, you’re
Eric Bieber, Alaska Airlines and Horizon
The BrewBus is calling us
“Moderation fuels this tour to sample
a taste of Portland and 20 beers at four breweries.
The Merry Pranksters divided people
into two camps; those on the bus and those off it, though evidence of
ridership was intangible.
so with the new BrewBus, where those on the bus receive a diploma
of brew knowledge.”
John Foyston, The Oregonian, July 19,
Finally, I would enjoy a cleverly designed
tour of Portland, on board the Portland BrewBus...
“...First stop was the splendorous Portland BrewHouse
Tap Room & Grill, located in the upper Northwest industrial section.
We began the trip with a tasty lunch of bratwurst, sauerkraut,
salad and five types of beer and ale. Later, a guide led our
through the sprawling Bavarian-style facilities. By the time
we re-entered the bus for our second stop, the collective mood was
...At the Widmer Brewery, we were greeted by happy employees
who treated us with kindness. The Portland BrewBus was back on track,
and we faux tourists gleefully sampled all the hefeweizen, bock and
amber we could...
...The trek ended at Nor'Wester Brewpub with another
tour and a lot more beer 'sampling.'
This was the kind of trip that locals could enjoy alongside
out-of-towners; one nondrinker even participated and gave the BrewBus
Richard Martin, Willamette Week
“It's about time somebody organized a tour around Portland's
greatest asset! Everyone's been to the Rose Garden and Multnomah
a thousand times. Now I have a tour to take visitors on that's actually fun
for me, too!”