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Roseys --
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For Immediate Release
June 20, 1999
Call To Entries for the 1999 Rosey Award Show will be arriving in the mail in early July. The deadline for entries is August 13th, July 23rd for Radio entries.
The Rosey Show has been rescheduled for November 19th (originally November 5th) at the downtown Portland Marriott. The subject of this year's Rosey poster is Mary Carroll, a welder at the Oregon Shipbuilding Corporation during World War II. She was photographed by Ray Atkeson, and the image is being used with permission from the Oregon Historical Society.
Aside from being a "cool image that evokes both communal purpose and individual resolve," as Brian Rupp of Swearingen Advertising puts it, Atkeson's photograph of Carroll serves to illustrate how a commercial artist can put his or her talents to work championing a "progressive" ideology. Carroll is portrayed not as a novel curiosity (woman welder), but as a "hero of apparent strength, grit and determination, a bold figure as valiant and committed to her work in defending her country as the men on the front lines." She represented--as did Rosey the Riveter at the time--a new possibility for women in America; and in his treatment of her as "an emblem of feminine strength and capability, larger than herself, Atkeson manages to capture a striking image that communicates this possibility immediately."
Rupp hopes that the image might also serve as a rallying call to "Creative Types" everywhere, pointing out that the bulk of today's artists are "no longer cloistered and exclusive, but working in the real world as professionals, their function as seekers of personal expression replaced by the need to serve as sort of humanizing intermediaries between the corporation and the customer, transforming masses of anonymous material goods into symbols for--and tools for realizing--various human aspirations."
A special thanks to early category sponsors Creative Assets, Eller Media, and Fred Meyer. Entry forms will also be available on-line at www.roseys.org.
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